ServicesTo learn more about our services, see the menu on the right or left. We also create Featured Promotional Programs, below, based on client requests and feedback.
Featured Promotional Programs
Can your company gain a competitive advantage with a compelling story?
For a startup, as well as an established business, sharing a compelling story is a powerful way to capture the imagination of the marketplace. There are several reasons why storytelling delivers a tremendous advantage:
- Competition for funding, media attention, partners and customers is fierce--storytelling can help you get noticed and gain visibility.
- When competitors are offering comparable products and services, the key perceivable difference often comes down to branding, and storytelling is an excellent tool for expressing your brand.
- An effective story gives the media, customers, investors and others a reason to fall in love with your company--to connect with you on an emotional level.
Can an electronic newsletter help you go global?
If you are an international company expanding to the U.S., an electronic newsletter can contribute to your goal of going global. WavePlay helps you:
- Create a newsletter that tailors your message to the U.S. and global markets
- Share information about your products, services, news and people
- Position your company as a market leader
- Promote your brand and tell your story
- Build a quality marketing database
Do you need a marketing strategy?
Are you looking to take your business to the next level and in need of guidance? While most companies are clear on their goals, they turn to us for help with creating a strategy and for implementation. What we bring to the table:
- A strategic plan based on key business goals
- A working relationship that respects your culture and makes the most of your team’s input
- A customer’s point of view
- An open mind
- The ability to execute on the marketing plan
Looking for help with promoting your digital brand?
WavePlay can help you leverage your digital brand and engage with the community. Your digital brand approach may involve:
- Digital brand strategy
- Identifying and securing media partners
- Creating exciting content and graphics to draw in customers, partners, talent, investors and the business community
- Supercharging your promotions with a public relations campaign
- Consistent distribution to targeted audiences and relationship development with new audiences
Looking for help with meetings and events?
WavePlay is a resource for those who want a customized program for engaging with the community via meetings and events. For example, you may wish to:
- Bring a tour group to the San Francisco Bay/Silicon Valley area for a special event, pitch session, or networking event
- Share knowledge and opportunities with the business community via a series of events
- Celebrate a corporate anniversary or reward personnel for a job well done
Can an explainer video help your company?
An explainer video can act as your virtual salesperson, explaining your value proposition, 24 hours a day in any location. Explainer videos share, in clear and words and pictures, just what it is you are offering to the marketplace. Explainer videos are especially helpful in these situations:
- You are a startup with a novel concept
- What you are selling is at the prototype stage
- You are selling in wide geographic domestic or international markets
- You are a service firm “selling the invisible”
Expanding business to the U.S.?
The WavePlay International Program supports your plans for establishing or expanding business in the U.S. We customize the approach based on your business goals, and this often involves three steps:
- A strategic marketing and promotional plan for establishing or expanding your U.S. business.
- The development of branded marketing communications, connecting your company culture and offerings with the appetite and needs of the U.S. market. For example, this can include websites, electronic newsletters, public relations campaigns, social media campaigns, events, and videos that bring your people virtually face-to-face with clients, partners, and prospects.
- We provide hands-on follow through of your promotional campaigns to reinforce your interaction with the U.S. community, even when you cannot commit to a full-time local presence.
Do you want to engage with the community via an effective public relations program?
The WavePlay PR Powerhouse Program delivers a strategic and consistent approach to professional public relations. These are the key steps:
- We work with you to establish key goals for the program--goals that advance your business plan.
- We create key messages, promotional themes, story ideas, event profiles, and custom photographs and/or videos tied to a media calendar for sharing your messages, ideas, news and milestones.
- We customize a list of media targets (often, a combination of traditional media, blogs, social media, special interest and trade groups, influential websites, and thought leaders).
- News releases, articles, story ideas, events, media relations and other activities are carried out, month in and month out, advancing your business and promotional goals while enhancing your company's visibility and credibility.
Does your business need a branded, consistent, and effective approach to social media?
The WavePlay Let's Get Social Program gets your message out to specific audiences, STAT! Here's the process:
- We discuss your business goals, concerns and opportunities in relation to social media.
- We help you select appropriate social media venues such as LinkedIn, YouTube, Facebook and Twitter, and establish a presence.
- We work with you to create branded content that advances your business goals and positions your firm favorably in a competitive environment.
- We help you to disseminate and promote your communications on a consistent basis and to measure their impact.
Looking to jumpstart your business?
The WavePlay Jumpstart Program involves three steps:
- An intense assessment of your key business goals, current branding and marketing approach, and marketplace thirst for your offerings.
- A strategic plan is developed with a laser focus on increasing awareness and opportunities with specific customers.
- We roll out your custom-designed promotional program to wake up your audience and get them engaged, now and throughout the year.