A San Francisco Bay/Silicon Valley Promotional Agency

WavePlay is a San Francisco Bay/Silicon Valley promotional agency. If you want to raise your visibility, gain a competitive brand advantage, and secure instant access to new ideas, relationships, and opportunities, contact us. WavePlay also produces knowledge-sharing videos, events, and features, connecting founders with venture capitalists, angels and the investment community. WavePlay services include strategy, branding, videos, promotions, social media, events and public relations.

Founder Resources


We believe in contributing to the success of the founder community and use every opportunity to create projects and events with our friends to share knowledge, stories and ideas. To discover founder resources, click here.

International Founder Resources


We are actively involved with the international community, helping companies, government agencies, founders and experts connect with U.S. markets. For international founder resources, click here.

Lyne Noella


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Lyne Noella is CEO of WavePlay, a San Francisco Bay/Silicon Valley promotional agency. She helps clients gain a competitive brand advantage via professional relationships, strategic initiatives, and creative promotions. Lyne is a producer of knowledge-sharing videos and events, connecting founders with venture capitalists, angels, and the investment community. She has 20 years of marketing management experience in multiple industries and a rich professional network. Prior to founding WavePlay, Lyne served as a chief marketing officer in professional services and finance; before that, she founded a marketing agency in Minneapolis. She holds a bachelor’s degree in radio, television and film from San Diego State University. Lyne’s speaking engagements, blogs, and articles feature topics such as domestic and international marketing strategy, branding, public relations and social media. Contact Lyne Noella.

Peter Seidel


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Peter Seidel is President & General Counsel of WavePlay, a San Francisco Bay/Silicon Valley promotional agency. Peter focuses on strategic direction and relationships, investments, market research, event development, photography and videography. He is a member of the American Bar Association and the Minnesota Bar Association, and he is active with the California Society of CPAs and the California Bar Association. Prior to joining WavePlay, Peter worked in management, tax and business consulting in the corporate environment and in Big  4 and regional accounting firms. He holds J.D. and LL.M (tax) degrees from William Mitchell College of Law. He also holds a bachelor's degree in philosophy and psychology from the University of St. Thomas and a master's degree in philosophy from the University of Wisconsin--Milwaukee. Contact Peter Seidel.